What We Were Solving
How We Built It
High-speed PPC landing pages for immediate paid traffic, followed by a full website build with conversion tracking and optimised lead capture forms.What They Needed
Trenox Fitness needed to get up and running with Google Ads quickly. Their existing site was slow, built from a generic template, and had no way to convert visitors into gym membership enquiries. They were spending money on ads that sent people to a landing experience that didn't work. The site didn't reflect the quality of their facilities and it was hurting their ad performance.
What We Built
We took a two-phase approach. First, we built high-speed PPC landing pages on custom WordPress to capture paid traffic immediately. These pages were designed with one goal: convert ad clicks into membership enquiries. Load times under 2 seconds, focused messaging, and clear calls to action.
Then we moved on to the full site build. The complete website showcases their gym facilities, training programmes, and membership options properly. We set up conversion tracking with Google Ads and GA4 so every enquiry could be attributed back to its source. Lead capture forms were optimised for mobile since most people searching for gyms are on their phones.
How It Turned Out
The PPC landing pages started converting right away. Ad spend efficiency improved because the fast, focused pages kept bounce rates low and quality scores high. The full website now positions Trenox as a premier training facility in the area, driving consistent membership enquiries through both paid and organic channels. The combination of speed, design, and conversion tracking means they can see exactly what's working and put budget behind it.