What We Were Solving
How We Built It
Custom directory platform with searchable listings by category and region, events calendar, deals board, community pinboard, and business self-management tools.What They Needed
Southern Route 360 had a vision: create a single destination where people could discover local businesses, events, deals, and adventures across the Garden Route, Klein Karoo, and Cape South Coast. The region had no centralised directory. Small businesses needed an affordable way to get online visibility without building their own websites, and visitors had no easy way to find what was available in the area.
What We Built
We built a custom directory platform organised by categories like Adventure, Food and Coffee, Local Services, Places to Stay, and Things to Do. Listings are also organised by region so people can browse what's available in their specific area. Each business gets its own listing page with a membership system that lets them manage their own content.
Beyond basic listings, we added community features that make the platform more than just a directory. There's an events calendar with regional tagging, a local deals and specials board for member businesses, and a community pinboard for locals and visitors to share recommendations and updates. The whole thing is mobile-first because most people discovering local businesses are on their phones.
How It Turned Out
The platform is live and growing, with businesses across all three regions listing their services. It gives the area a single destination for discovering local businesses, upcoming events, and member specials. For small businesses in the region, it's an affordable way to be found online. For visitors and locals, it's the first place to check when looking for something to do, somewhere to eat, or a service they need.