Web design · SEO · AI
We build fast, hand-coded websites and rank them in Google and in AI search tools like ChatGPT and Perplexity. No templates, no mystery.
Hand-coded, fast, yours to own. We build in Astro, Vue, or WordPress. Whichever fits your goals. No templates, no drag-and-drop shortcuts.
Technical SEO, content strategy, and GEO, so you rank in Google and get cited in AI search tools like ChatGPT, Perplexity, and Google AI Overviews.
Content engines, chatbots and lead-scoring tools trained on your business. Not a generic plugin. Built and trained for your workflow.
We learn your business, goals and audience. Map the pages that must earn.
Hand-coded. Weekly progress updates. No surprises.
Live in weeks. Monthly care plans keep it fast, secure and ranking.
SO Websites is Bruce Pelser. Twelve years building production websites: web dev since 2014, server ops since 2017, SEO since 2020, AI tools since 2022.
Based in Gauteng, working with businesses across South Africa and internationally. No offshore handoff. No upsell chain. You talk to the person building your site.
Bruce built the site and got us ranking. We went from invisible to booked out. No overselling, no delays. Just the work.
Kiri Samuals, Southern Route Tours
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No long contracts. No mystery pricing. You talk to the person building your site, not an account manager.