Our Story

The Agency Behind
the Algorithm

We started building websites. Then we started building the tools that build websites. Now we do both, and our clients get the best of both worlds.

How We Got Here

We saw a gap.
We built the bridge.

SO Websites started as a lean web design operation in Gauteng, South Africa. We were obsessive about one thing: websites that actually convert.

But as our client list grew, we kept running into the same wall. Clients needed content, a lot of it. They needed SEO. They needed ads. They needed automations. The manual work was killing efficiency for everyone.

So we did what any software-obsessed team would do: we built the tools ourselves. Custom AI content engines, keyword matchers, automated SEO auditors. We went from a web agency to a software orchestration company.

Today SO stands for Software Orchestration . We orchestrate every layer of your digital presence so you can focus on running your business.

2019

Web Design Origins

First WordPress site launched. First client on Page 1 within 3 months.

2021

AI Tools Born

Built our first custom AI content engine for a national e-commerce brand. 3× content output overnight.

2024+

Full Orchestration

Web + AI + SEO under one roof. 100+ clients. 500+ projects delivered.

What Drives Us

Four values.
No compromises.

Results First

We measure everything. If it doesn't move a number that matters to you, we don't do it.

Radical Transparency

You see everything, every metric, every decision, every invoice. No smoke, no mirrors.

Build Obsession

We build tools others are still waiting for. If something can be automated, we automate it.

Long-term Partnership

We don't want a project. We want to be your agency for the next decade.

Our Toolkit

Built on the best.
Built for you.

Web & CMS

WordPress Divi WooCommerce Elementor Shopify Next.js React

AI & Automation

Python PHP MySQL OpenAI API Claude API Langchain n8n

SEO & Analytics

Yoast SEO Ahrefs Semrush Google Ads GA4 Search Console

Web Dev AI Builder SEO

Founder

Built by someone who's been in the trenches.

Bruce started SO Websites because he was tired of agencies that over-promised and under-delivered. He'd been building websites since before "digital marketing" was a job title.

When AI tools started becoming viable in 2021, he didn't wait — he built. The result is an agency that doesn't just use AI, it builds custom AI solutions for each client's specific business needs.

Bruce Pelser

Founder & Lead Developer, SO Websites

Work With Us

Let's build something
extraordinary.

Whether you need a website that converts, an AI tool that scales, or an SEO strategy that compounds, we're ready to orchestrate it.

Start a Project → Explore Services

The Agency Behindthe Algorithm

We saw a gap.We built the bridge.