What We Were Solving
How We Built It
Professional portfolio website with project galleries, dedicated service pages, WhatsApp integration, and local SEO targeting Gauteng construction keywords.What They Needed
Custom Commercial Developments (Custom CD) has been building commercial projects since 2006. They have a skilled team of engineers, architects, and construction professionals delivering developments across Gauteng. But their website told a different story. It was a basic template with minimal content, no project portfolios, and no visibility in local search. Potential clients searching for commercial construction companies in Gauteng weren't finding them. Competitors with stronger websites were winning enquiries that Custom CD should have been getting.
The company needed a digital presence that matched the quality of their physical builds, and one that would actually generate inbound enquiries from search.
What We Built
We designed a professional portfolio website that showcases Custom CD's full range of construction services. Dedicated pages cover each core service area: commercial developments, house building, civil construction, and project management. Each page includes detailed descriptions, relevant project examples, and clear calls to action.
We built an interactive project gallery showcasing completed developments with quality imagery, organised by project type so visitors can quickly find relevant examples. A prominent contact form and WhatsApp integration make it easy for potential clients to reach out, with enquiry buttons placed strategically throughout the site.
Local SEO That Works
We implemented local SEO targeting construction keywords across Gauteng. This included Google Business Profile optimisation, local schema markup for construction services, and content optimised for the search terms that their potential clients actually use. The goal was to make sure Custom CD shows up when businesses and property developers in their area search for construction partners.
How It Turned Out
The new website transformed Custom CD's digital presence from an afterthought into a genuine business development tool. The combination of professional design, project showcasing, and local SEO means they're now visible to the right people. For construction companies, your website is often the first site visit a potential client makes. Custom CD's now matches the standard of their actual builds.