What We Were Solving
How We Built It
Custom WordPress/Divi build with PHP backend for product management. Conversion-focused design with product finder tool, prominent CTAs, and mobile-first approach. Technical SEO including schema markup, optimised meta tags, 1.8s mobile load time. Content strategy with 12 targeted pieces over 16 weeks, local citations, and industry backlinks.The Challenge
GP Compressors had an outdated brochure site that failed to convert. Engineers and procurement teams could not find product specifications, pricing was unclear, and there was no way to request quotes online. The site looked unprofessional compared to competitors and was costing them business.
Our Approach
We built a custom Divi site with a PHP backend, focusing on technical content that engineers actually need. Product pages include downloadable spec sheets, comparison tables, and clear pricing tiers. We integrated a quote request system that captures project details upfront.
The Solution
- Custom Divi theme with industrial design language
- Product catalogue with technical specifications and PDF downloads
- Integrated quote request system with automated email notifications
- Technical SEO foundation: schema markup, XML sitemap, Core Web Vitals optimised
- Mobile-responsive design for on-site engineers
Results
The site launched with a strong technical SEO foundation. Product pages now rank for key industrial terms. Quote requests increased within the first month of launch. The client reports that procurement teams frequently reference the spec sheets during purchase decisions.