What We Were Solving
How We Built It
Technical-focused website with a filterable product catalogue, service showcase, and an enquiry system designed for their industry buyers.What They Needed
Solair had no online presence at all. They relied entirely on word-of-mouth referrals, which had served them well but left a huge gap. Competitors with professional websites were winning contracts because procurement teams searching online for air compressor solutions simply couldn't find Solair. In an industry where buyers research suppliers online before making contact, being invisible was costing them real opportunities.
What We're Building
We're developing a technical-focused website that showcases their full product range and service capabilities. The site features a filterable product catalogue where buyers can browse by category and view technical specifications for each product. There's also a service capabilities section with project examples that demonstrate what Solair can deliver.
We're building a quote request and service enquiry system so potential customers can get in touch directly from any product or service page. The content is being written specifically for compressor industry search terms so the site ranks for the queries their buyers are already searching. And it's all mobile-responsive because field engineers often look things up on their phones.
Where Things Stand
This project is currently in development. Product photography and technical content are being prepared alongside the site build. Once live, Solair will finally be visible to the procurement teams and engineers who are actively searching for what they sell.