What We Were Solving
How We Built It
Custom reporting tool with API integrations to GA4, Search Console, Google Ads, and Meta Ads. Automated data collection, formatting, and PDF export.What They Needed
A digital marketing agency was spending two full days every month putting together client reports. Each report meant logging into Google Analytics, Search Console, Google Ads, and Facebook Ads, then exporting data, formatting spreadsheets, writing commentary, and assembling it all into something presentable. With 15 clients, that added up to over 100 hours per month on reporting alone. It was a massive drain on the team and it meant reports were always late.
What We Built
We built a custom reporting tool that connects to each platform via API, pulls the relevant metrics, calculates period-over-period changes, and generates a formatted report automatically. The tool handles all the data collection and number crunching. The account manager just adds strategic commentary and recommendations, which is the part that actually needs a human brain.
The system pulls data on the first of each month, formats everything into branded templates for each client, and generates PDF exports ready for distribution. We built in pre-calculated metrics covering traffic, conversions, cost per lead, return on ad spend, and ranking changes.
How It Turned Out
Report generation went from 8 hours per client to about 15 minutes. The agency got nearly 100 hours back every month. But the bigger win was timing. Reports now go out on the 3rd of every month instead of the 15th, which made a noticeable difference in client satisfaction. The consistent formatting also eliminated the calculation errors that had been causing complaints. The team now spends their time on strategy instead of copying numbers between spreadsheets.