What We Were Solving
How We Built It
Building a custom site with educational content, case studies of completed installations, and an ROI calculator that qualifies leads before they submit a form. Technical specifications and financing options clearly laid out.Solar Company Needs Technical Content and Lead Generation Tools
Solair is a solar installation company selling high-value systems to residential and commercial clients. Their old site is generic. They have no way to demonstrate the financial benefits of solar to prospects. Potential customers want to understand ROI, savings, payback periods, but have to request quotes to get this information. Many prospects are lost in the research phase because they can't self-qualify or see numbers.
Solar is a consultative sale requiring education and trust. Prospects need to understand the technical side. They want case studies of similar installations. They want proof of financial returns. The old site doesn't deliver this. It's not technical enough, lacks credibility signals, and has no tools to help prospects understand value.
We're building a technical-focused site with detailed product information, case studies, and a custom ROI calculator. The calculator helps prospects immediately see financial benefits. This is a lead generation engine that builds trust and qualifies buyers before they contact the company.
- Generic site doesn't communicate technical expertise.
- No ROI calculator. Prospects can't see financial benefits.
- Lacking case studies and social proof from completed projects.
- No way to self-qualify as prospect. Forces quote requests early.
- Missing educational content about solar technology and benefits.
Technical Website with Custom ROI Calculator Tool
We're building a professional solar energy website that positions Solair as an expert. The site includes detailed product specifications, system configurations, and technical documentation. Case study section showcases completed projects with before-and-after electricity bills, savings data, and customer testimonials.
The centrepiece is a custom ROI calculator tool. Prospects input their monthly electricity bill, energy consumption, roof information, and location. The calculator instantly shows estimated system cost, government incentives, annual savings, payback period, and 25-year returns. This tool educates prospects and generates high-quality leads. Every prospect who uses the calculator becomes a sales-qualified lead.
Technical Content
Detailed product pages. System configurations. Technical specifications. How solar works. Efficiency ratings. Warranty information. Engineering certifications.
ROI Calculator
Custom PHP tool. Input electricity usage. Instant ROI calculation. Savings projections. Payback period. Government incentive estimates. Financial impact display.
Case Studies
Completed project showcases. Before-and-after electricity data. Customer testimonials. System specifications. Actual savings achieved. Photos and results.
Lead Capture
Calculator generates leads automatically. Email capture at tool completion. Lead scoring based on calculator usage. CRM integration. Automated follow-up flows.
The project is planned for 12 weeks. 1 week content and strategy, 2 weeks design and information architecture, 3 weeks site build, 2 weeks ROI calculator development, 2 weeks case study and content population, 1 week testing and launch.
Building a Technical Solar Platform
Content Strategy and Planning
Technical content audit. Product and system documentation. Case study compilation. ROI calculator requirements. Sales process integration. Incentive and financing options research.
Design and Architecture
Homepage design. Product pages. Case study templates. Calculator interface design. Mobile responsiveness. Divi setup and configuration. Client review and revisions.
Site Build and Development
Divi site development. Product and system pages. Case study database setup. Technical specification pages. FAQ section. Contact and inquiry forms. Email integration.
ROI Calculator Development
Custom PHP calculator build. Electricity usage inputs. Geographic-based rate calculations. Incentive data integration. Results generation and export. Email lead capture. Testing and refinement.
Content Population
Case study pages written. Project photos and testimonials. Electricity savings data entered. Technical specifications populated. Product comparison pages. Blog content on solar topics.
Testing and Launch
End-to-end calculator testing. Calculator accuracy verification. Mobile responsiveness testing. Form submissions testing. Email automation. Analytics setup. Team training. Soft launch and optimization.