What We Were Solving
How We Built It
Rebuilt site with clear product categories, specifications, and local citation building. Added schema markup for products and local business information. Created content around printing guides and product specifications.Printing Business Invisible in Search Results
Custom CD is a printing and media company specialising in CD and DVD production. They had an outdated site with poor keyword targeting. Local customers searching for printing services in Johannesburg weren't finding them. The site didn't showcase their product range effectively and had no SEO strategy.
Search visibility was virtually non-existent for competitive local keywords like CD printing, DVD duplication, and custom printing services. The old site was generic and didn't emphasise their expertise in short-run and bulk printing. Competitors with better-optimised sites were capturing their market share.
They needed a modern product showcase that made their services clear, allowed customers to understand their options, and ranked for local search terms where their target market was actually looking.
- Poor search visibility for local printing keywords
- Product range not clearly showcased or differentiated
- No category structure or keyword targeting strategy
- Generic site content. No local SEO signals.
- Competitors outranking them for local search terms
Category-Focused Site with Local SEO Strategy
We built a modern product showcase site using Divi with a clear product category structure. Each product category has dedicated landing pages optimised for local search terms. We researched and targeted keywords specific to CD printing, DVD duplication, and related services in Johannesburg and surrounding areas.
Product Categories
Organised products into clear categories. CD printing, DVD duplication, custom packaging, labels. Each with dedicated pages and service descriptions.
Local SEO
Targeted keywords for Johannesburg market. Optimised meta tags, headings, and content for printing service searches. Local schema markup for local search visibility.
Service Information
Clear pricing, turnaround times, minimum orders, and customisation options. Quote request forms for bulk orders and custom jobs.
Content Strategy
Product guides and FAQs addressing common questions. Service pages targeting long-tail keywords. Technical best practices foundation for growth.
The project took 6 weeks. 1 week for keyword research and SEO strategy, 2 weeks for design and Divi setup, 2 weeks for content creation and category structure, and 1 week for testing and launch.
From Strategy to Live Search Visibility
SEO Research and Strategy
Local keyword research for printing services. Competitor analysis. Identified target keywords for CD printing, DVD duplication, and custom packaging in Johannesburg. Content outline created for each category.
Design and Divi Setup
High-fidelity product showcase design. Divi theme configured. Category templates built with SEO structure. Mobile responsiveness tested. Client feedback incorporated.
Content and SEO Implementation
Product category pages written with keyword targeting. Service descriptions and FAQs created. Meta tags and schema markup applied. Internal linking structure optimised. Google Search Console and Analytics setup.
Testing and Launch
Full QA testing across devices. Performance optimisation. XML sitemap created. Redirects from old site. Initial search console indexing. Client training.