What We Were Solving
How We Built It
Built high-speed PPC landing pages on their custom WordPress site. Integrated with Shopify for product management and inventory sync. Added conversion tracking and customer journey analytics. Optimised checkout flow for supplement buyers.Growing Supplements Brand Needs Conversion Focus
Trenox Fitness is a growing supplements and fitness brand running paid advertising campaigns. They had an old site that wasn't optimised for conversions. PPC traffic was coming in but bouncing off without converting. Their site didn't clearly communicate product benefits, lacked social proof, and had friction in the checkout flow.
They were spending money on Google Ads and Facebook Ads but wasting traffic on a site that didn't convert. No clear call-to-action hierarchy. Product pages were confusing. The checkout was clunky. They needed a purpose-built landing page for their PPC campaigns and eventually a full e-commerce site to scale sales.
The project scope grew from landing page to a full site build. We started with a high-conversion landing page to capture PPC leads. Now we're building the full product catalog, category structure, and e-commerce functionality for long-term growth.
- Poor conversion rate on PPC traffic. High bounce.
- Weak product pages. No clear benefits or social proof.
- Confusing checkout flow. Cart abandonment high.
- Generic site. No brand personality or trust signals.
- No segmentation for different product lines.
High-Conversion Landing Page Plus Full Site Architecture
Phase 1 delivered a purpose-built PPC landing page. Designed for conversion with clear messaging, benefit statements, customer testimonials, and a smooth checkout flow. The page follows conversion best practices. Clear value prop. Minimal friction. Trust signals throughout.
Phase 2 is building the full e-commerce site. Product catalog with categories. Detailed product pages with specifications, reviews, and upsell recommendations. Abandoned cart recovery. Email integration. Analytics and tracking setup.
Landing Page
Purpose-built for PPC. Clear value proposition. Benefit-focused copy. Customer testimonials. Minimal friction checkout. Optimised conversion flow.
E-commerce Setup
Product catalog with categories and filters. Detailed product pages. Inventory management. Secure checkout with multiple payment options.
Trust Signals
Customer testimonials and reviews. Guarantee messaging. Security badges. Clear contact and support information. Professional imagery.
Tracking and Growth
Google Analytics. Conversion pixel setup. Email capture for follow-ups. Upsell and cross-sell flows. Data-driven optimisation.
Phase 1 took 4 weeks. 1 week for strategy and messaging, 1 week design, 1 week development, 1 week testing and launch. Phase 2 (full site) is in progress, targeting 8 weeks total.
Two Phases. Landing Page Done. Full Site In Progress.
PPC Landing Page (4 weeks)
Strategy and conversion messaging. Design mockups. Divi development. Checkout flow testing. Payment gateway integration. Live and capturing PPC leads.
E-commerce Architecture
Product catalog design. Category structure. Database schema. Payment and inventory system setup. Email integration planning.
Product Pages and Catalog
Product templates. Category landing pages. Customer review system. Upsell and cross-sell logic. Search functionality.
Testing and Launch
Full QA on all flows. Performance testing. Security audit. Analytics setup. Team training. Soft launch to existing audience.