What We Were Solving
How We Built It
Custom build on PHP and MySQL. Built a technical-focused site with spec sheets, product comparisons, and an integrated quote request system. Optimised for both organic search and direct navigation. Added a content management system for easy updates.Outdated Site Losing Industrial Buyers
GP Compressors had an old static HTML site that looked like it hadn't been updated in a decade. No mobile responsiveness. Poor navigation. Product information was scattered across multiple pages with no clear category structure. Bounce rate was high and there was no clear path for buyers to get quotes or contact sales.
The site was built on an outdated platform that made updates difficult. Any changes required a developer. The product range spans industrial, portable, and specialty compressors. The old site couldn't showcase this range effectively or help buyers find the right equipment for their needs.
Competitors had modern sites with better UX. GP Compressors was losing leads to businesses that looked more professional and trustworthy online. They needed a site that reflected their expertise in industrial equipment supply.
- Outdated design. No mobile optimization.
- Poor product categorization and discovery
- No clear conversion paths. Quote requests were buried.
- Difficult to update. Relied on developer for changes.
- Losing leads to competitors with better online presence
Divi Website with Custom PHP. Built for B2B Sales.
We built a modern, mobile-responsive website using Divi as the foundation with custom PHP development for backend functionality. The design is clean and professional, reflecting GP Compressors' industrial expertise. We organized their product range into clear categories with specifications, technical data, and pricing information.
Responsive Design
Mobile-first design using Divi framework. Works efficiently across phones, tablets, and desktops. Fast load times with proper image optimization.
Product Structure
Organized product database with categories, specifications, technical sheets, and comparisons. Custom filters help buyers find the right compressor for their needs.
Lead Capture
Clear quote request forms. Product comparison tools. Email integration for follow-ups. Simple, non-intrusive conversion paths.
SEO Foundation
Technical SEO implementation. Proper heading structure. Meta tags for each product. Schema markup for rich snippets in search results.
The project took 8 weeks. 2 weeks for discovery and planning, 3 weeks for design and Divi setup, 2 weeks for custom PHP development and database integration, and 1 week for testing and launch.
From Brief to Live in 8 Weeks
Discovery & Planning
Audit of existing site. Competitor analysis. User journey mapping. Product inventory review. Information architecture design. Identified key conversion paths for quote requests.
Design & Divi Setup
High-fidelity design mockups created. Divi theme configured and customized. Product category templates built. Mobile responsiveness tested. Client feedback incorporated.
PHP Development & Integration
Custom PHP backend for product database. Quote request form with email integration. Admin panel for product management. Technical SEO implementation. Google Analytics setup.
Testing & Launch
Full QA testing across devices and browsers. Performance optimization. DNS and hosting setup. 301 redirects from old site. Client training on admin panel.