What We Were Solving
How We Built It
Built a scoring engine that evaluates companies across multiple criteria at company, brand, and contact level. Supports USA, UK, DE, ZA and other markets. Instant results.The Challenge
B2B sales teams were manually matching ideal customer profiles against contact lists. The process took hours per list and human evaluation missed patterns. Scaling across multiple markets (USA, UK, Germany, South Africa) was impossible with manual methods.
Our Approach
We built a scoring engine that evaluates companies across three tiers: company level (industry, size, location), brand level (reputation, market presence), and contact level (role, seniority, engagement signals). The tool processes entire lists in seconds.
The Solution
- Three-tier scoring system: Company, Brand, Individual
- Support for 6+ markets including USA, UK, DE, ZA, AU, NL
- Instant processing of contact lists with match percentages
- Configurable ICP criteria per client and campaign
- Export functionality for CRM integration
Results
Sales teams now process contact lists in seconds instead of hours. Match accuracy improved because the algorithm catches patterns humans miss. The tool has been deployed across multiple client accounts and handles thousands of contacts per run.