What We Were Solving
How We Built It
Built a professional construction portfolio website showcasing their commercial developments, house building, and civil construction projects. Included project galleries with before/after imagery, service pages for each construction discipline, and local SEO targeting Gauteng-based commercial development keywords. Added schema markup for local business and construction services.The Challenge
Custom Commercial Developments (Custom CD), established in 2006 as a subsidiary of a leading civil construction firm, had an outdated website that failed to represent the scale and quality of their work. With a skilled team of engineers, architects, and construction professionals delivering commercial developments across Gauteng, their online presence was letting them down.
The existing site was a basic template with minimal content — no project portfolios, no service breakdowns, and no visibility in local search. Potential clients searching for commercial construction companies in Gauteng or house building in South Africa weren't finding them. Competitor firms with stronger websites were winning enquiries that Custom CD should have been capturing.
The company needed a professional digital presence that matched the quality of their physical builds — and one that would generate inbound enquiries from search.
What We Built
We designed and developed a professional portfolio website that showcases Custom CD's comprehensive range of construction services. The site positions them as the experienced, established firm they are.
Service Pages
We created dedicated pages for each of their core service areas: commercial developments, house building, civil construction, and project management. Each page includes detailed descriptions of capabilities, relevant project examples, and clear calls to action.
Project Gallery
We built an interactive project gallery showcasing completed developments with high-quality imagery. Projects are categorised by type (commercial, residential, civil) so visitors can quickly find relevant examples of Custom CD's work.
Contact Integration
A prominent contact form and WhatsApp integration make it easy for potential clients to enquire. The "Enquire Now" call-to-action appears in strategic positions throughout the site, supported by direct phone and email access.
Local SEO
We implemented local SEO targeting construction-related keywords across Gauteng. This included Google Business Profile optimisation, local schema markup for construction services, and content optimised for terms like "commercial development Gauteng", "house building South Africa", and "construction company Johannesburg".
The Results
The new website transformed Custom CD's digital presence from an afterthought into a genuine business development tool. The combination of professional design, project showcasing, and local SEO means they're now visible to the businesses and property developers searching for construction partners in their area.
Key Takeaway
For construction and development companies, your website is often the first "site visit" a potential client makes. If it doesn't reflect the quality of your builds, you're losing work to competitors who invest in their online presence. Custom CD's website now matches the standard of their physical developments — and the enquiry numbers prove it.