What We Were Solving
How We Built It
Built a custom business directory platform with searchable listings by category and region, an events calendar, local deals and specials board, community pinboard, member profiles, and a membership system for businesses to manage their own listings.The Challenge
Southern Route 360 wanted to create a hyper-local platform connecting businesses, visitors, and locals across the Garden Route, Klein Karoo, and Cape South Coast. The region had no centralised directory where people could discover local businesses, events, deals, and adventures. Small businesses needed an affordable way to get online visibility without building their own websites.
Our Approach
We built a custom directory platform organised by categories (Adventure, Food & Coffee, Local Services, Places to Stay, Things to Do) and regions (Cape South Coast, Garden Route, Klein Karoo). Each business gets its own listing with a membership system for self-management, plus community features like a pinboard, events calendar, and local deals board.
The Solution
- Searchable business directory with category and region filters
- Events calendar with regional tagging
- Local deals and specials board for member businesses
- Community pinboard for locals and visitors
- Membership system for businesses to manage their own listings
- Mobile-first design for on-the-go discovery
Results
The platform is live and growing, with businesses across all three regions listing their services. The directory gives the region a single destination for discovering local businesses, upcoming events, and member specials — connecting communities and driving foot traffic to local businesses.